While a trackback or mash-up makes sense to me, I’d bet that most marketers and public relations practictioners wouldn’t know their pings from their podcasts.

I’ve just joined the Chartered Institute of Public Relations (CIPR). I paid my dues a few weeks back and a thick membership pack arrived on my doorstep on Friday.

A post today on Duct Tape Marketing reminded me of a conversation I had with a colleague a few days ago about personal branding. We were talking about why I had a website and why I took the time to create it and blog regularly on it.

Podcasting makes you a member of the media
Information about podcasting for small businesses
(tags: podcasting)

This is my first post that I have written using Writely – an online writing and collaboration tool from Google. The beta launch of the site follows hot on the heels of Google’s online spreadsheets tool.

Found a great little primer for people looking to promote their websites, courtesy of Forty Media.

Recent research shows media fragmentation is real, and the young are leading the growth of social media, something that marketers and PR people need to understand to be able to do their jobs effectively.

I’ve just finished listening to my first podcast from www.manager-tools.com. The site features literally hundreds of podcasts on management-related topics.

Brand Mel?
Post about Mel Gibson and personal branding
(tags: personal+branding)

MySpace Drives Ad Spend
Commentary on advertising spending on social networking sites
(tags: myspace+information)

ChangeThis – Web 2.0
A good primer about the impact of Web 2.0 on businesses and marketing activities
(tags: social+media marketing)

ChangeThis – guide to business blogging
A great primer about why to get into blogging as a marketer
(tags: blogging social+media marketing)

Guide to the impact of Web 2.0 on public relations
A pretty comprehensive primer for the range of social media tools available, and how they affect public relations
(tags: pr)

Link indication plug-in
This plug-in is great as …

The latest round of ChangeThis manifestos has just been published, and a couple are particularly interesting for marketing and PR people engaged with social media.

Sam Oakley has recently started a new PR blog and has blogged about public sector PR myths.

Regular readers will know that this site is now hosted by Dreamhost. They’ll also know that since I switched over the availability of the site hasn’t been great, with a number of short and long outages.