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@jangles - that said, it outputs as <ul> or <ol> so that wouldn't work as you need a dropdown. i'll think again!

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PR 2.0 essentials - a necessarily living document

Wednesday, July 26th, 2006 at 6:16 am

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Hot on the heels of the social media press release template, the folks over at Shift Communications have published a superb guide to the basics of PR in the social media world.

It’s a downloadable free PDF that sets out very clearly the basic tools that are available today to public relations professionals working with social media. At Todd says in his post there won’t be much there for people who know the space, but the real value in the document is as a primer for those people/organisations who don’t know about social media.

For many public relations teams social media is an unknown. They’ve probably heard of blogging, but wouldn’t have the first idea what else is available or more importantly how to integrate it into their overall mix of activity.

The guide doesn’t give them all the answers, but provides links to lots of other useful resources that will help find them.

Credit to Todd and the Shift team for putting this together and making it available publicly for free, in the true spirit of social media.

Tags: public+relations, social+media

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Latest links

Links to interesting information I've spotted recently on the web:

1. Councils told: embrace social networks
2. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
3. e-Published: my e-book, Brands in Networks...
4. Research brief links engagement, business improvement to internal use of Web 2.0
5. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
6. What is Social Media? eBook on Mashable
7. Cook & Hopkins Social Media Report - 3rd Edition
8. What does really advanced IC look like?
9. Trust, the Media & the public sector

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. Welcome to Where I Live | Where I Live
2. Utilising Web 2.0 in local government
3. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
4. searching for the impact of empowerment report - MORI
5. Demos | Publications | State of Trust
6. Pew Internet: Teens, Video Games and Civics
7. Advance » Blog Archive » Homepage redesign harder than it looks
8. Final Report Available - Youth Work and Social Networking Research Project
9. How are young people using social media?
10. RSS plugin for WordPress » :: TechBlog ::