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doing some very dull invoicing and admin stuff. important but uninteresting!

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Immersing yourself in your customers

Sunday, July 16th, 2006 at 10:33 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

In my first job at Boots I used to spend a lot of time visiting stores to see how people actually shopped, rather than how people in head office thought they did.

When I worked in marketing at Egg - a leading UK online bank - I was even more acutely aware of the importance of seeing real people interacting with your website and communications.

In a purely digital business like Egg seeing customers interact can be difficult, but it’s even more important as your assumptions about audience context can be way off the mark.

John Winsor has been posting some interesting thoughts about how you can immerse yourself in your customer (part one and part two).

John’s thoughts have inspired me to commit to doing more customer immersion. I’m going to block out some time each week in my diary, and try to experience the world that some of my audiences live in. I’m sure it’ll be time well spent, and will improve the work I do.

Tags: customer+experience, Marketing

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Latest links

Links to interesting information I've spotted recently on the web:

1. Grasping the New Communication Nettle
2. Social reporting at Cisco08 Public Sector Summit
3. Recession proofing the brand called YOU
4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
5. How Rich Is Your Communication In A Conflict?
6. Making Gmail Your Gateway to the Web
7. Hiscox: the benefits of bravery
8. FAQ’s about Twitter Strategy and Public Relations
9. The re-branding of Prince Charles
10. The Ethics of Ghost-Writing in Social Media
11. The World Does Not Need Journalists
12. Tabbloid Turns Feeds into a Personal Magazine
13. Creating an internal Social Media Forum
14. Warning blogger relations mustnt be rushed!
15. Councils told: embrace social networks

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
2. MMA study finds increase in mobile marketing receptiveness
3. If RSS Is Niche Media, Why Use It?
4. New Media Knowledge - Rough Guide to: Social Media and the Law
5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics