Simon Wakeman - marketing, public relations and digital communications

Monthly archive: July 2006

Recent links from del.icio.us

Sunday, July 30th, 2006 at 9:19 am

Welcome to my website. On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email. Thanks for visiting and I hope you enjoy my site.

Lightbox 2.2 plugin
A great plug-in that fades […]

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Categories: Links

Upgrading to Wordpress 2.0.4

Saturday, July 29th, 2006 at 10:10 pm

The guys over at Wordpress have just released the latest upgrade which takes the system up to version 2.0.4.

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Categories: Wordpress

Birds Eye gets into social media

Saturday, July 29th, 2006 at 7:05 am

Birds Eye has made its first venture into social media with a blog from “pea expert” Colin Wright.

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Categories: Marketing, Public relations, Social media

Daily Links

Thursday, July 27th, 2006 at 9:26 am

activeCollab - open source project management and collaboration tool.
Easy to use project management tool - like Basecamp but open source
(tags: tools)

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Categories: Links

PR 2.0 essentials - a necessarily living document

Wednesday, July 26th, 2006 at 6:16 am

Hot on the heels of the social media press release template, the folks over at Shift Communications have published a superb guide to the basics of PR in the social media world.

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Categories: Public relations, Social media

Making the move to Wordpress

Tuesday, July 25th, 2006 at 6:33 am

I have been running this website for around five years now. Over that time it’s evolved from a few simple pages about marketing consultancy services into a much larger beast.

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Categories: Software, Textpattern, Web development, Wordpress

Developing a new standard for news releases

Tuesday, July 18th, 2006 at 7:34 am

After much debate triggered by Tom Foremski’s post a group is emerging from the global social media and PR community to come up with a new standard for the news release.

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Categories: Public relations, Social media

Immersing yourself in your customers

Sunday, July 16th, 2006 at 10:33 pm

I used to spend a lot of time when I worked at Boots visiting stores to see how people actually shopped, rather than how people in head office thought they did. The value of doing this kind of customer immersion is as important as ever in the digital age.

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Categories: Customer experience, Marketing

A more efficient writing tool

Friday, July 14th, 2006 at 1:33 pm

This post by Lee Hopkins struck a chord with me. I really struggle when sitting down to write. I often get diverted by incoming emails or following hyperlinks to less and less relevant websites.

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Categories: Software

Marketing yourself better

Tuesday, July 11th, 2006 at 5:36 am

I’ve recently been involved with the recruitment of a number of marketing roles, and have been amazed how badly marketers market themselves.

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Categories: Careers, Marketing, Personal development

New ChangeThis manifesto

Sunday, July 9th, 2006 at 10:00 pm

Meryl K Evans has a new ChangeThis manifesto published called Five Quick Tips to Building a Better Blog.

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Categories: Public relations, Social media, Web development

Changing world of marketing and PR

Friday, July 7th, 2006 at 10:36 pm

The world in which marketing and PR people operate is changing. And it’s not just slow incremental change. It’s a fundamental shift that will affect how we all operate.

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Categories: Marketing, Social media

New hosting

Monday, July 3rd, 2006 at 1:33 pm

If you’re reading this it means my transfer over to new hosting at Dreamhost is complete.

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Categories: Web development

About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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Keeping fit

In my spare time I like to run and cycle. I track my runs and bike rides using the superb RunningAHEAD website: