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Marketers show commitment to online marketing

Tuesday, June 6th, 2006 at 8:02 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

New Media Age today reports evidence that online marketing continues to grow as part of the marketing mix.

The article reports that the proportion of marketers surveyed spending over a quarter of their marketing budgets online increased by 13% to 40% between 2005 and 2006.

Just 27% of people surveyed spent less than 10% of their marketing budget online, compared to 56% last year.

Tags: Marketing

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Latest links

Links to interesting information I've spotted recently on the web:

1. Hiscox: the benefits of bravery
2. FAQ’s about Twitter Strategy and Public Relations
3. The re-branding of Prince Charles
4. The Ethics of Ghost-Writing in Social Media
5. The World Does Not Need Journalists
6. Tabbloid Turns Feeds into a Personal Magazine
7. Creating an internal Social Media Forum
8. Warning blogger relations mustnt be rushed!
9. Councils told: embrace social networks
10. Communications: Some lessons from the New Deal for Communities Programme - Communities and neighbourhoods - Communities and Local Government
11. e-Published: my e-book, Brands in Networks...
12. Research brief links engagement, business improvement to internal use of Web 2.0
13. AskPeople: Easy, quick & simple online feedback surveys, polls and questionnaire forms
14. What is Social Media? eBook on Mashable
15. Cook & Hopkins Social Media Report - 3rd Edition

Latest bookmarks

My most recent bookmarks from del.icio.us:

1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
2. MMA study finds increase in mobile marketing receptiveness
3. If RSS Is Niche Media, Why Use It?
4. New Media Knowledge - Rough Guide to: Social Media and the Law
5. UK Kids and Teens Communicate Nonstop
6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
7. weaverluke: Twitter.com
8. The week that Britain's culture wars broke out | Media | The Observer
9. Message in-a-Box
10. Welcome to Where I Live | Where I Live
11. Utilising Web 2.0 in local government
12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
13. searching for the impact of empowerment report - MORI
14. Demos | Publications | State of Trust
15. Pew Internet: Teens, Video Games and Civics