Simon Wakeman - marketing, public relations and digital communications

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Marketing Genius book

Thursday, May 18th, 2006 at 9:15 pm

Hello - welcome to my website.

On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.

Thanks for visiting and I hope you find my site useful.

Marketing magazine this week came with a promotional mini-book: The Little Book of Marketing Genius by Peter Fisk.

I’ve only had a quick read, but one bit really stood out:

Inspired marketers…

…See what everyone has seen…but think what nobody has thought

…Have the same skills and tools…but do what nobody else has done

…Face identical challenges…but succeed like nobody has before

Spot on

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Links to interesting information I've spotted recently on the web:

  1. Grasping the New Communication Nettle
  2. Social reporting at Cisco08 Public Sector Summit
  3. Recession proofing the brand called YOU
  4. Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
  5. How Rich Is Your Communication In A Conflict?
  6. Making Gmail Your Gateway to the Web
  7. Hiscox: the benefits of bravery
  8. FAQ’s about Twitter Strategy and Public Relations
  9. The re-branding of Prince Charles
  10. The Ethics of Ghost-Writing in Social Media
  11. The World Does Not Need Journalists
  12. Tabbloid Turns Feeds into a Personal Magazine
  13. Creating an internal Social Media Forum
  14. Warning blogger relations mustnt be rushed!
  15. Councils told: embrace social networks

Latest bookmarks RSS logo

My most recent bookmarks from del.icio.us:

  1. 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
  2. MMA study finds increase in mobile marketing receptiveness
  3. If RSS Is Niche Media, Why Use It?
  4. New Media Knowledge - Rough Guide to: Social Media and the Law
  5. UK Kids and Teens Communicate Nonstop
  6. Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
  7. weaverluke: Twitter.com
  8. The week that Britain's culture wars broke out | Media | The Observer
  9. Message in-a-Box
  10. Welcome to Where I Live | Where I Live
  11. Utilising Web 2.0 in local government
  12. MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
  13. searching for the impact of empowerment report - MORI
  14. Demos | Publications | State of Trust
  15. Pew Internet: Teens, Video Games and Civics

Simon Wakeman

I've been on the web since 2001 and have been blogging about marketing and public relations since January 2006.

I'm currently Head of Marketing at Medway Council as well as a freelance marketing and PR consultant.

The content and opinions expressed on this website are not endorsed by nor reflect the views of any company or organisation I work with.

Simon’s core strengths were around being insight led, marketing and experience planning, and successful delivery. Simon led the ‘paperless credit card agreement’ strategy and agreed a solution which met the needs of all the stakeholders…the 1st solution of it’s kind at the time in the UK market and widely adopted by the industry since. Mike Beddington, Egg

Simon is an analytic and strategic thinker who is able to communicate his ideas and insights clearly. He was able to bring unique and important perspectives on customer touchpoints to the various teams we worked within…and was always able to motivate for successful new customer programs based on robust data. Rajhev Rajkumar

Keeping fit

I track my runs and bike rides using the superb RunningAHEAD website: