Keeping it short and simple
Wednesday, May 17th, 2006 at 9:19 pm
Hello - welcome to my website.
On my blog I write about marketing, public relations and digital communications. To keep up-to-date with my posts you may want to subscribe to my RSS feed or sign-up to receive blog posts by email.
Thanks for visiting and I hope you find my site useful.
Inspired by a fairly old post on 37signals I’ve been thinking again about my site, and how it’s structured.
Since I started it some three years ago, it’s been growing in size, without any real thought about how it should be structured. Even though I have a reasonable grounding in information architecture, I now see I’ve fallen into the trap of having too many pages, and too little of any substance or purpose to say on them.
So, starting now I’m rationalising and rewriting.
Over the coming weeks pages will disappear, especially in the services section, and hopefully some very old and tired copy will reappear as sparking, tight and to the point words. Useful hints come from Matt Weston at www.businessbricks.co.uk who has made some spot on observations about writing (generally and for the web).
I’ll also be taking the opportunity to add some nice little features to the site, and tweak the design, including tidying up those messy submenus (if they’re still needed!).
Here goes…hold onto your hats
Tags: Marketing, web+development, web+strategy
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Latest links 
Links to interesting information I've spotted recently on the web:
- Grasping the New Communication Nettle
- Social reporting at Cisco08 Public Sector Summit
- Recession proofing the brand called YOU
- Butt Out IT! Facebook “Productivity Loss” Is No Concern of Yours - Brian Prentice — A member of the Gartner Blog Network
- How Rich Is Your Communication In A Conflict?
- Making Gmail Your Gateway to the Web
- Hiscox: the benefits of bravery
- FAQ’s about Twitter Strategy and Public Relations
- The re-branding of Prince Charles
- The Ethics of Ghost-Writing in Social Media
- The World Does Not Need Journalists
- Tabbloid Turns Feeds into a Personal Magazine
- Creating an internal Social Media Forum
- Warning blogger relations mustnt be rushed!
- Councils told: embrace social networks
Latest bookmarks 
My most recent bookmarks from del.icio.us:
- 33 Free Tools to Make Your Website Better | FutureNow's GrokDotCom / Marketing Optimization Blog
- MMA study finds increase in mobile marketing receptiveness
- If RSS Is Niche Media, Why Use It?
- New Media Knowledge - Rough Guide to: Social Media and the Law
- UK Kids and Teens Communicate Nonstop
- Understanding and Aligning the Value of Social Media | FutureNow's GrokDotCom / Marketing Optimization Blog
- weaverluke: Twitter.com
- The week that Britain's culture wars broke out | Media | The Observer
- Message in-a-Box
- Welcome to Where I Live | Where I Live
- Utilising Web 2.0 in local government
- MySpace and Facebook Fast Becoming the Leading Mobile Social Networks
- searching for the impact of empowerment report - MORI
- Demos | Publications | State of Trust
- Pew Internet: Teens, Video Games and Civics

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