Monthly archive: May 2006
Keeping pace with Web 2.0
Thursday, May 25th, 2006 at 9:28 pm
Over in Australia Lee Hopkins is feeling the frustration of leading adoption of Web 2.0 tools amongst his clients.
Tags: public+relations, social+media, web+development, web+strategy
Categories: Public relations, Social media, Web development, Web strategy
Web 2.0 meets press releases
Tuesday, May 23rd, 2006 at 8:57 pm
Todd Defren at SHIFT Communications has just published a very comprehensive press release template - it combines the “classic” release features with a wealth of Web 2.0 information.
Tags: public+relations, social+media
Categories: Public relations, Social media
Marketing Genius book
Thursday, May 18th, 2006 at 9:15 pm
Marketing magazine this week came with a promotional mini-book: The Little Book of Marketing Genius by Peter Fisk.
Tags: Marketing
Categories: Marketing
Keeping it short and simple
Wednesday, May 17th, 2006 at 9:19 pm
Inspired by 37signals and Matt Weston I’ve been thinking again about my site - how it’s structured, what it looks like and what it actually says.
Tags: Marketing, web+development, web+strategy
Categories: Marketing, Web development, Web strategy
Introducing Technorati tags to Textpattern
Saturday, May 13th, 2006 at 8:40 pm
Figured it was about time I got with the tempo and started using Technorati tags on my posts.
Tags: social+media, Textpattern, web+development
Categories: Social media, Textpattern, Web development
Getting into word of mouth marketing
Saturday, May 13th, 2006 at 2:33 pm
Word of mouth marketing is the most effective marketing tool around, yet one of the hardest to manage and monitor. A new report throws some light on this under-exploited marketing channel.
Tags: Marketing, public+relations, social+media
Categories: Marketing, Public relations, Social media
World’s shortest marketing plan
Saturday, May 13th, 2006 at 2:13 pm
Marketing plans - how they often mushroom into massive unworkable documents, and why the world’s shortest marketing plan is great.
Tags: Marketing
Categories: Marketing
Why is Flash so bad?
Monday, May 1st, 2006 at 8:44 pm
Building your site mostly or all in Flash is a bad idea. Yet still mistakes are made by big businesses that should know better, most recently River Island.
Tags: web+development
Categories: Web development

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