Simon Wakeman - marketing, public relations and digital communications

Monthly archive: May 2006

Keeping pace with Web 2.0

Thursday, May 25th, 2006 at 9:28 pm

Over in Australia Lee Hopkins is feeling the frustration of leading adoption of Web 2.0 tools amongst his clients.

Tags: public+relations, social+media, web+development, web+strategy
Categories: Public relations, Social media, Web development, Web strategy

Web 2.0 meets press releases

Tuesday, May 23rd, 2006 at 8:57 pm

Todd Defren at SHIFT Communications has just published a very comprehensive press release template - it combines the “classic” release features with a wealth of Web 2.0 information.

Tags: public+relations, social+media
Categories: Public relations, Social media

Marketing Genius book

Thursday, May 18th, 2006 at 9:15 pm

Marketing magazine this week came with a promotional mini-book: The Little Book of Marketing Genius by Peter Fisk.

Tags: Marketing
Categories: Marketing

Keeping it short and simple

Wednesday, May 17th, 2006 at 9:19 pm

Inspired by 37signals and Matt Weston I’ve been thinking again about my site - how it’s structured, what it looks like and what it actually says.

Tags: Marketing, web+development, web+strategy
Categories: Marketing, Web development, Web strategy

Introducing Technorati tags to Textpattern

Saturday, May 13th, 2006 at 8:40 pm

Figured it was about time I got with the tempo and started using Technorati tags on my posts.

Tags: social+media, Textpattern, web+development
Categories: Social media, Textpattern, Web development

Getting into word of mouth marketing

Saturday, May 13th, 2006 at 2:33 pm

Word of mouth marketing is the most effective marketing tool around, yet one of the hardest to manage and monitor. A new report throws some light on this under-exploited marketing channel.

Tags: Marketing, public+relations, social+media
Categories: Marketing, Public relations, Social media

World’s shortest marketing plan

Saturday, May 13th, 2006 at 2:13 pm

Marketing plans - how they often mushroom into massive unworkable documents, and why the world’s shortest marketing plan is great.

Tags: Marketing
Categories: Marketing

Why is Flash so bad?

Monday, May 1st, 2006 at 8:44 pm

Building your site mostly or all in Flash is a bad idea. Yet still mistakes are made by big businesses that should know better, most recently River Island.

Tags: web+development
Categories: Web development