Over in Australia Lee Hopkins is feeling the frustration of leading adoption of Web 2.0 tools amongst his clients.

Todd Defren at SHIFT Communications has just published a very comprehensive press release template – it combines the “classic” release features with a wealth of Web 2.0 information.

Marketing magazine this week came with a promotional mini-book: The Little Book of Marketing Genius by Peter Fisk.

Inspired by 37signals and Matt Weston I’ve been thinking again about my site – how it’s structured, what it looks like and what it actually says.

Figured it was about time I got with the tempo and started using Technorati tags on my posts.

Word of mouth marketing is the most effective marketing tool around, yet one of the hardest to manage and monitor. A new report throws some light on this under-exploited marketing channel.

Marketing plans – how they often mushroom into massive unworkable documents, and why the world’s shortest marketing plan is great.

Building your site mostly or all in Flash is a bad idea. Yet still mistakes are made by big businesses that should know better, most recently River Island.