Articles archive for March 2006

Mar 2006 29

Full mix experience in marketing used to mean knowing what you’re doing both above and below the line. Yet now, to be a full mix marketer you need to know how to manage and execute digital campaigns properly.

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Mar 2006 13

On holiday we rented a holiday property that was a good example of how a great customer experience can differentiate a product or service from its competitors.

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