Simon Wakeman - marketing, public relations and digital communications

Monthly archive: March 2006

Marketers need digital experience to get on

Wednesday, March 29th, 2006 at 8:58 pm

Full mix experience in marketing used to mean knowing what you’re doing both above and below the line. Yet now, to be a full mix marketer you need to know how to manage and execute digital campaigns properly.

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Categories: Marketing, Personal development, Public relations

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A great customer experience

Monday, March 13th, 2006 at 7:13 am

On holiday we rented a holiday property that was a good example of how a great customer experience can differentiate a product or service from its competitors.

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Categories: Customer experience, Marketing

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About my blog

I blog about marketing, PR and communications, with a focus on new media and how technology can help organisations communicate more effectively.

The content and opinions expressed on this blog are not endorsed by nor reflect the views of any company or organisation I work with.

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