A colleague recently pointed me in the direction of “Google Analytics”:http://www.google.com/analytics. It looks like a pretty comprehensive solution for analysing web traffic, including how it reaches your site, and how it converts on the site.
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Simon is currently Head of Communications and Marketing at Medway Council and writes a leading public sector communications blog.
He is a CIPR and CIM qualified marketing and communications professional with experience working across traditional communications channels and emerging online channels.
Outside work he enjoys running, cycling, BMF, caravanning and generally being outdoors. Simon is married with two young children and lives in Whitstable, Kent.
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